OUR INITIATIVES

AIF has planned and executed many hugely impactful initiatives and campaigns.

Live Campaigns

AIF initiatives have covered issues such as sexual safety as festivals, ending single use plastics and the need to lower VAT on festival tickets. These campaigns position independent festivals at the forefront of the live music industry, leading on important audience or industry facing issues.

Five Percent For Festivals

Five Percent For Festivals logo

AIF has launched a public facing campaign to encourage supporters of festivals to write to their MP asking for a reduction in VAT on tickets from 20% to 5%.

First Festival icon

First Festival

AIF’s first response to reports that suggest younger audiences are not making it to festivals, having missed out on their first festivals due to the forced closures of the Covid 19 pandemic.

Safer Spaces at Festivals

Safer Spaces icon

Multi-Venue Festival Development Programme

A free, bespoke business support programme funded by Arts Council England and targeted at the 70+ multi-venue festivals within England, offering support, training and more.

A campaign and charter of best practice originally launched by AIF in 2017 and redrafted in 2022 to tackle sexual violence, harassment, and assaults at festivals.

Equality, Diversity and Inclusion

Colourful graphic of diversity

AIF has launched a new Equality, Diversity & Inclusion (EDI) policy and action plan, put together by music industry consultant Vick Bain with thei input of the AIF Board.

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Previous Campaigns

Drastic on Plastic

On Earth Day 2018 AIF member festival websites were ‘wrapped in plastic’ to raise awareness of single use plastic. Participating festivals committed to banning the use of plastic straws on site in 2018 and eliminating single-use plastic at their events by 2021.

Fair Play at Festivals

A joint initiative between AIF and the Musicians Union to support best practice between festivals and artists without representation.

Legal Highs

Working with expert drug charities and services the AIF co-ordinated a blackout of festival website to raise awareness of the dangers of legal highs.

Take Your
Tent Home

This consumer-facing campaign was launched in May 2019 to inspire festival-goers to take their tents home, and to lobby against the sale of ‘single-use’ tents.