New Tent Watch Initiative

13 Jan 2017

Tent Watch is a creative campaign that has proven to significantly lower theft at festivals. Incubated and honed at Shambala festival over two years, the fun and effective combination of audience interactions, signage and messaging contributed to reducing tent thefts by 90%. The energetic team behind the initiative is now ready to offer their services to other AIF events in the summer of 2017. “Professional, innovative and humorous with their approach. They delivered a campaign tackling a complex issue, successfully engaging the audience and exceeding our expectation.” – Chris Johnson, Operations Director Shambala Festival. Find out more about the initiative here.