Music Tourism Convention

30 Jan 2017

VisitBritain, Sound Diplomacy and Marketing Liverpool have joined forces for the first ever Music Tourism Convention taking place in Liverpool on the 16th & 17th February. The event will explore how music can influence and benefit tourism and the organisers have already shone a light on some impressive statistics relating to the UK overall with direct and indirect music tourism spend in the UK currently totalled at £3.7 billion, with over 9.5 million people visiting the UK to attend music festivals and other events. You can find out more about the event including the speaker lineup here.