Live Nation Begins Selling Tickets Via Snapchat In The U.S.
03 Oct 2016
As of last weekend ticketing giant Ticketmaster has begun selling tickets through social media platform Snapchat in the States. This is building upon the already existing partnership between Live Nation and Snapchat. “AEG Live also has a multi-year agreement with Snapchat to promote its festivals, although it has yet to introduce in-app ticket sales.” Live Nation’s adverts for an upcoming Ariana Grande tour appear on Snapchat’s sponsored discovery channel and link to a Ticketmaster checkout page for the tour. More on IQ Magazine here.