Legal Highs campaign snowballs

06 May 2014

26 Festivals yesterday partook in a ‘digital blackout’, initiated and organised by AIF, to raise awareness about the dangers of so-called ‘Legal Highs’.

AIF’s member festivals such as Bestival, Secret Garden Party and ArcTanGent, as well as non-members such as Glastonbury, T in the Park, Lovebox and Global Gathering, changed their website homepage design for 24 hours to a uniform black page with an interactive light bulb, and the tagline; “Don’t be in the dark about legal highs.” Upon clicking on the light bulb, the visitor could then view 5 key pieces of information about legal highs. Many participating festivals, as well as AIF, also featured the light bulb on social media profiles.

The purpose of the blackout was to provide key information to the public regarding what to do in a situation whereby someone is suffering as a result of consuming an unknown substance, as well as to dispel the myth that ‘legal’ means ‘safe’.

The campaign received overwhelming media attention, including coverage on BBC news, Channel 5 news, The Guardian, The Telegraph, Sky News, BBC Radio 5 Live, NME, and many dedicated festival news websites.

The full list of participating festivals is below:

Glastonbury
Bestival
T in the Park
Sonisphere
Secret Garden Party
Parklife
Global Gathering
Lovebox
We Are FSTVL
2000Trees
Eden Sessions
ArcTanGent
Kendal Calling
Festibelly
Blissfields
Truck
Brownstock
Y Not
Tramlines
Shambala
Belladrum Tartan Heart
Leefest
Nozstock
Hebridean Celtic Festival
Wakestock
Glasgow Summer Sessions