A digital campaign launched to coincide with Earth Day on Sunday April 22nd. For 24 hours, AIF member festival websites will be ‘wrapped in plastic’ for 24 hours to raise awareness of single use plastic. Visitors to the websites will be faced with key facts and messages about the extent and impact of our everyday plastic use, along with links to resources from campaign partner RAW Foundation- a UK sustainable development charity dedicated to sustainable consumption through education and behaviour change.
In addition, all participating festivals have committed to banning the use of plastic straws on-site in 2018 as a minimum first step and pledged to eliminate all single-use plastic at their events by 2021.
Plastic is Everywhere!
It is predicated that there will be more plastic than fish in the oceans by 2050.
Addicted to single-use
38.5 million Plastic bottles are used once and discarded in UK every day.
91 % plastic is not recycled
91% of plastic isn't recycled in the UK, and fewer countries accept our waste.
Take action now
Buy a limited edition 'Drastic on Plastic' steel water bottle below.
Reuse NOT Single use
Use a reusable water bottle, reusable hot cup and think before you buy.
UK Festival Footprint
23,500 tonnes of waste generated, with audiences consuming 10 million plastic bottles annually.