Friend of AIF, ID&C launch sustainability scheme for festival wristbands
Security wristband suppliers and Friend of AIF ID&C has teamed-up with event waste recycling company More Bins to launch the UK’s first sustainability initiative for festival wristbands and lanyards.
‘Greener Wristbands’ encourages event organisers to return any used or excess fabric wristbands and lanyards to ID&C once their festival has ended. The returned products are then sorted and separated into recyclable groups before being transferred to More Bins for recycling.
The recycling procedure involves re-using and re-crafting the old security wristbands and lanyards into everyday useful products, helping to mitigate landfill and reduce the carbon footprint of festivals.
“Old wristbands will be transformed into things like drinks coasters and clothing accessories, whilst lanyards and their attachments are re-born as purses, wallets and hats.” Said Chris Nowell of More Bins.
The Greener Wristbands initiative will have a physical presence at UK festivals in the form of a workshop, which aims to engage with festival audiences and promote sustainability awareness through an innovative approach to recycling. The workshops start this summer, with Truck Fest and Shambala Festival among the first to sign-up.
A survey of over 2000 festivals fans conducted in 2012 by Bucks New University and AIF affiliates A Greener Festival reported that 87% of festival-goers would recycle during events. However, music festivals have continued to receive criticism for their impact on the environment, with waste and recycling a key issue.
Claire O’Neill, co-founder of A Greener Festival and senior manager at AIF said; “We’re really happy to see suppliers like ID&C putting the sustainability of their products and services as a priority. It’s smart business sense and the only way to go for business longevity. Actions such as this help the event industry to reduce its environmental impact.”
Chris Johnson, of Shambala Festival said; “We are exited that ID&C and More Bins are taking a lead on this issue, and welcome the opportunity to work with them. The circular economy approach makes both business and environmental sense, and I am confident that if affordable green products are available, events will take the sustainable option.”
ID&C’s Matt Wilkey said, “We’re glad to be among the first suppliers tackling the sustainability of their products, and thrilled to be working with More Bins in reducing the carbon footprint of festivals. While being a secure method of disposal for our clients, the project also enables us to recycle any discarded and unused fabric materials.”
To find out more on the initiative and to take part, visit www.idcband.co.uk/greener-wristbands.