Cassandra Frey-Mills

Cass Frey-Mills Website

Cassandra Frey-Mills has been working in festival operations for over 8 years. For the last 3 years she has worked as Licencing Manger for Boomtown. Previous to this, she was Festival Manager for Shambala, Standon Calling and Convergence London. In 2019, she oversaw the operational delivery of bluedot going cashless for the first time, having undertaken the same role while at Standon Calling, the first UK festival to go 100% cashless.

My Sessions

Panel: “We’ve Gone Fully Cashless”

One of the highlights of last year’s AIF Congress was 2000Trees director Brendon Herbert’s talk about boldly going cashless with RFID for the first time, which was a shot of confidence for a fresh wave of progressive independent festivals that embraced the technology this year, among them Bluedot and Black Deer. This panel, chaired by […]


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