Astrid Ferguson

Astrid Ferguson Website

Astrid is an independent festival consultant who has worked across marketing, production and creative for some of Europe’s leading festivals including Tomorrowland, Reading & Leeds and Download.

Her most recent work as Marketing Lead for Standon Calling saw them harness, gather and use data in new ways, including launching their first app. This resulted in Standon’s most successful year to date, with increased ticket sales, double the ROI across paid media and an 800% increase in engagement.

Astrid also runs a female fronted media agency which looks after brands such as Virgin Sports, House of Vans and Live Nation, was the creative producer for the latest Gorillaz tour and festival and launched Ministry of Sound’s orchestral tour, The Annual Classical.

My Sessions

Workshop: Data and the Moral Compass

Festival app development, data, anonymity and community building. Where do the moral and ethical lines sit within data points collected and what can the value of data be? How can you harness and maximise this ethically? What are the general key considerations and priorities during festival app development? How can you extend digital engagement to build year-round communities? Are […]


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