#FestFutures Round Up
Last week we launched Festival Futures in Brighton & Manchester and some really interesting and thought provoking content came out of it. We had John Empson (Eden Sessions) and Ben Robinson (Kendal Calling) delivering the keynotes in each city which were equal parts inspiring and full of practical advice (don’t drive Florence Welch into a tree stands out as one hot tip). Our ‘Talking Heads’ sessions saw the likes of Liam Negus-Fancey from Street Team discuss new methods of marketing events to a generation that now blocks out traditional advertising, Sean Mcloughlin (Metal/Village Green Festival) and Sarah Bird & Rowan Hoban (Wild Rumpus/Just So Festival) explored the growing importance and trends of multi arts and family content at festivals. Sammy Andrews blew everyone’s minds with the possibilities surrounding augmented and virtual reality technology alongside the opportunities and industry upheaval that will result if streaming companies decide to infiltrate the ticketing sector and we also had Mark & Beverley from the Music Venues Trust laid down some killer stats about the decline of grassroots venues and how venues and festivals can and should be working together to improve the longevity of both parties. For a round up of key points, check out David Hillier’s review on The Guardian here.