Event Magazine’s Festival Sponsorship Trends Report
Event Magazine recently published a report on research they conducted regarding sponsorship activations onsite at festivals in 2015. After looking at 15 different UK festivals they found that size and attendance of the event didn’t correlate with how many activations were taking place onsite and ‘experiential’ activities were dominated by alcohol brands. Twenty-six per cent of the 74 brands activating were alcohol-related, while 15% were health, beauty and fashion-related and 5% food-based. You can read more here.