AIF & BBC Introducing Partnership 2015
Building on the success of the groundbreaking partnership with BBC Introducing that has seen emerging talent matched with independent festivals throughout the UK since 2012, The Association of independent Festivals (AIF), the London based organisation that represents over 50 of the UK’s independent music festivals, has announced details for this years artist and festival pairings under the scheme including the partnership of a UK artist and international festival for the first time.
The two groups first worked together at the Radio 1‘s Big Weekend in Hackney in 2012 to showcase emerging artists from East London in the year of the London Olympics. Artists who have since benefited under this initiative include Savages, The Heartbreaks and, in 2014, James Bay at Larmer Tree Festival, who went on to be the BRITs Critics choice, releasing a debut album that went straight to Number One in March 2015.
Successful artists and bands are selected from a pool recommended by regional BBC Introducing teams from across the UK. AIF then puts a shortlist to each AIF member festival based on genre and aims to match artists with relevant festivals. It is a great opportunity for emerging artists to be discovered on a national level.
The festivals participating in the initiative this year include Bestival, Blissfields, Kendal Calling, Larmer Tree Festival, No Tomorrow, Nozstock the Hidden Valley, Pete The Monkey (France) and Village Green with artists such as Bearcubs, Shelter Point and Lisbon joining their lineups this season.
Paul Reed, General Manager of AIF said, “With the festival season rapidly approaching, AIF members are proud to again partner with BBC Introducing for this initiative. Festivals play a huge role in artist development and the perpetual question is, “Who are the festival headliners of tomorrow?” This partnership is part of the answer, connecting the most exciting new acts in the UK to our most creative and successful independent festivals”.
Jason Carter, Head of BBC Introducing said, “We are delighted to be teaming up once again with the Association Of Independent Festivals. By pairing BBC Introducing artists with a number of independent festivals, we’re opening the doors for new acts to experience the thrill of playing a festival stage and being seen by whole new audiences”.