How can we help?

The Association of Independent Festivals (AIF) is the UK's leading non-profit festival trade association. Created to represent and empower independent festivals, there are various strands to our work:

Being part of a unique network of promoters

Enabling festival organisers to connect with each other and take the temperature of the industry.

Campaigns and Advocacy

Providing a collective voice for the independent festival sector to Government, media, and wider industry.

Business Support

Supporting members in growing and developing their businesses- access to training and experts, in addition to a free legal helpline and accountancy advice.

Events and Training

Free and discounted access to AIF’s annual flagship Festival Congress conference and party alongside various training and social events throughout the year.

Meet the team

Paul Reed
Chief Executive

As Chief Executive of AIF, Paul is responsible for managing the UK’s leading festival representative body.

Paul manages day-to-day operations of the association, alongside implementing strategic development and growth. Paul also oversees all campaigns, communications, partnerships, events and membership development in addition to curating the conference programme at Festival Congress, AIF’s annual flagship conference and awards event.

With 15 years of experience in the field, Paul has an extensive background in the live music industry having started as an independent promoter alongside working at festivals such as Secret Garden Party. Paul then worked at music development agency Generator in a wide-ranging role that included managing their live programmes.

Paul was also previously Head of Operations at classical music centre The Conservatoire and Operations Manager at The Event Umbrella, managing the office and events team for a specialist event company contracted to produce all festivals and events across the London Borough of Ealing, the third largest Borough in London.

Favourite festival moment: Doing artist liaison for Iggy and the Stooges at Evolution Festival. Have you seen their rider?!

Phoebe Rodwell-Carson
Membership & Operations Coordinator

Phoebe is the Membership & Operations Coordinator at AIF. First point of contact for all Members & Friends, as well as general enquiries. She also keeps on top of all the admin, the AIF newsletter and social media.

Phoebe was previously Membership & Projects Coordinator at AIF as well as the Festival Congress Event Manager between 2018-2020, returning to the organisation in 2022. Prior to this she'd worked in Membership at the Music Managers Forum, on the Artist & Manager Awards, and had also done a few tours.

Favourite festival moment: going to a DJ set, up a mountain, in an igloo. Mad.

AIF Board Members

Alex Trenchard (Standon Calling)
Chris Rutherford (Boomtown Fair)
Jon Walsh (Shambala)
Katherine Goodenough (Greenbelt)
Kate Osler (AEI)
Lauren Down (End of the Road)
Rebecca Ayers (Liverpool Sound City)
Zac Fox (Kilimanjaro)


Matthew Phillip (Notting Hill Carnival)

Nick Morgan (The Fair)