About AIF

The Team


Paul Reed

General Manager
Paul is responsible for the day-to-day operations of the AIF alongside shaping and implementing strategic development and growth. In addition, Paul oversees all campaigns, communications, partnerships and membership development at AIF.

Paul has an extensive background in the live industry, having worked as an independent gig promoter alongside running artist liaison and stage-managing at the likes of Evolution Festival and Secret Garden Party. Prior to this, Paul worked for three years at music development agency Generator in a wide-ranging role that included managing their live programmes and editing their industry newsletter ‘The Gen’. Paul was also previously Head of Operations at classical music centre The Conservatoire and Operations Manager at festival event management company The Event Umbrella.


Renae Brown

Membership & Events Coordinator

Renae joined the Association of Independent Festivals in February 2015, after moving over from Australia in 2014. Over there she worked for an indie label and music services company for nearly 4 years as their promotions manager and worked at a lot of the Australian festivals during her spare time doing artist liaison, riders, box office, publicity and various other roles. She also launched the Brisbane leg of Sofar Sounds and occasionally interviewed bands for music press. Renae is responsible for day-to-day administration and communications, alongside managing the website and social media channels of AIF, as well as coordinating all AIF events. Renae also deals with member enquiries and applications.

Renae loves live music, dogs, gifs and always finds a way to trip over at least once a day.

Favourite Festival moment… Overcoming her fear of snakes with Coheed & Cambria and then getting to pat a wombat with some of the members of Iron Maiden (and not knowing who they were until mid pat) at Soundwave Festival.



The Association of Independent Festivals (AIF) is the UK’s leading non-profit festival trade association. Created to represent and empower independent festivals, there are three key strands to our work:

  1. Creating a national network of leading independent festival promoters: With over 50 member festivals, our frequent member meetings are an invaluable hub of knowledge exchange, insight and industry updates and the best way of staying in the loop of the independent festival industry. Sharing experiences with others in the same boat on a range of issues results in a safer and more enjoyable experience for organisers and audiences alike.
  2. Business support and development: We offer members a range of tangible benefits that help their individual businesses. These include business affairs and legal support, financial advice, seminars, events and training opportunities alongside exclusive discounts and cost savings.
  3. Campaigns and initiatives: We are the collective voice of the independent festival sector, representing and lobbying to Government on issues such as secondary ticketing, PRS, Business Rates and policing. In addition, we plan and deliver impactful public facing campaigns on issues facing the industry, such as our digital blackout of festival websites to raise awareness of legal highs.

Founded in 2008 by Rob Da Bank (Bestival) and his Manager Ben Turner (Graphite Media), the AIF operates as an autonomous division of the Association of Independent Music (AIM) with its own board and governance structure. The combined attendance of AIF’s 55 member events exceeds 500,000, contributing over £200m to the UK economy annually.

AIF also operates a Friends of AIF scheme, connecting trusted suppliers and companies directly to festival organisers in everything from production to marketing, technology and merchandise.

AIF Board members

  • Rob da Bank (Bestival)
  • Stuart Galbraith (Kilimanjaro Live)
  • Freddie Fellowes (Secret Garden Party)
  • John Empson (Eden Sessions)
  • Goc O’Callaghan (ArcTanGent)
  • Alex Trenchard (Standon Calling)
  • Oliver Jones (Deer Shed Festival)
  • Katherine Goodenough (Greenbelt)


  • CHAIR: Jim Mawdsley (Generator)
  • VICE CHAIR: Goc O’Callaghan (ArcTanGent)